Menu
Marketing and Sponsorship

NASCAR rejects Brandon Brown's LGBcoin sponsorship

NASCAR has decided "against approving a sponsorship based on the anti-President Biden slogan 'Let’s go, Brandon,'" according to Liz Clarke of the WASHINGTON POST. Driver Brandon Brown had hoped to compete this season in a "red-white-and-blue Chevrolet sponsored by LGBcoin, a near-valueless cryptocurrency developed to monetize the right-wing slogan." His Brandonbilt Motorsports team publicized the pending sponsorship Dec. 30, along with a "photograph of Brown standing beside a car emblazoned with text promoting LGBcoin." But the announcement was "premature," apparently based on an "okay granted over the Christmas holidays by a NASCAR employee who was not authorized to sign off on the relationship." NASCAR is the "sole authority for approving racecar sponsorships and paint schemes." A NASCAR official said that the circuit "made clear during a November discussion about the potential sponsorship that it would not allow any reference or imagery based on the chant." The official made clear that NASCAR’s formal decision was "not a reversal," but the sanctioning body’s "first and final word on the matter." The misunderstanding over the sponsorship "thrust NASCAR into an unwelcome political spotlight for several days" (WASHINGTON POST, 1/5).

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/05/Marketing-and-Sponsorship/Brown-LGB.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/05/Marketing-and-Sponsorship/Brown-LGB.aspx

CLOSE
;