Marketing and Sponsorship

NASCAR rejects Brandon Brown's LGBcoin sponsorship

NASCAR has decided "against approving a sponsorship based on the anti-President Biden slogan 'Let’s go, Brandon,'" according to Liz Clarke of the WASHINGTON POST. Driver Brandon Brown had hoped to compete this season in a "red-white-and-blue Chevrolet sponsored by LGBcoin, a near-valueless cryptocurrency developed to monetize the right-wing slogan." His Brandonbilt Motorsports team publicized the pending sponsorship Dec. 30, along with a "photograph of Brown standing beside a car emblazoned with text promoting LGBcoin." But the announcement was "premature," apparently based on an "okay granted over the Christmas holidays by a NASCAR employee who was not authorized to sign off on the relationship." NASCAR is the "sole authority for approving racecar sponsorships and paint schemes." A NASCAR official said that the circuit "made clear during a November discussion about the potential sponsorship that it would not allow any reference or imagery based on the chant." The official made clear that NASCAR’s formal decision was "not a reversal," but the sanctioning body’s "first and final word on the matter." The misunderstanding over the sponsorship "thrust NASCAR into an unwelcome political spotlight for several days" (WASHINGTON POST, 1/5).

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