Menu
Labor and Agents

Wasserman acquiring The Montag Group fits agency consolidation trend

By John Ourand
Sandy Montag and staff will continue to run the talent and consulting business from White Plains, N.Y.SPORTS BUSINESS JOURNAL

Wasserman has bought The Montag Group, marking the continuation of a consolidation trend that has hit the sports agency sector. Financials were not released. The Montag Group will keep its name while being fully owned by Wasserman; The Montag Group’s branding will refer to it as “a Wasserman company.” Sandy Montag, Maury Gostfrand and their staff will continue to run their talent and consulting business from its offices in White Plains, N.Y., and Manhattan. Steve Herz’ IF Management will work closely with Wasserman and TMG through a strategic partnership among the companies. “Wasserman is the perfect complement to The Montag Group,” Montag said. “The things that we lack, they have. The things that they lack, we have. It just felt like a really comfortable and good fit.”

BOTH SIDES BENEFIT: Wasserman made the move to buy TMG to get a bigger foothold in talent representation and consulting. TMG is involved with content, executive producing a few documentaries every year -- something Wasserman has not done to date. “The need for us is obvious,” said Wasserman Exec VP & COO/Talent Representation Jason Ranne. “We need to be able to service our roster of talent in as many areas as possible. One of those is post career in media…That’s what they represent.” For Montag, the move provides more access to current athletes. Plus, Montag can use Wasserman’s marketing resources. “There really wasn’t a lot of overlap between us,” Ranne said. “This was very complementary in terms of location, staff, career growth for staff, clients.” Montag said that his clients, which include on-air figures like Bob Costas, James Brown, Mike Tirico and Scott Van Pelt, should not expect significant changes from this deal. “When you’re in client management, it’s all about the client. If this wasn’t good for our clients, I would have never considered it,” he said. “If you’re one of our clients, you will now have access to some things that you may not have had in the past.”

WHAT OTHERS ARE SAYING: Ranne said that he and Wasserman "had been interested in The Montag Group for years." The WALL STREET JOURNAL's Lillian Rizzo noted "traditional Hollywood agencies" like CAA and WME "have made inroads in the sports industry, amplifying competition for athletes and media personalities." Montag: “There’s been consolidation in the industry the last couple of years, but I don’t think too much about competition. Wasserman was the only company we really considered for something like this” (WALL STREET JOURNAL, 1/5). In L.A., Bill Shaikin noted Ranne declined to discuss why Wasserman’s in-house broadcasting and coaching representation services had not sufficed but said of Montag’s agency: “When you have a chance to add the best of the best to the platform, you do it.” Montag's first client as an agent was the late John Madden. Montag said, “Without Madden, there is no Montag” (L.A. TIMES, 1/5).

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/05/Labor-and-Agents/Wasserman.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/05/Labor-and-Agents/Wasserman.aspx

CLOSE
;