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Nets making inroads nationally, while strengthening ties to Brooklyn

Kevin Durant and the Nets have been selected for the maximum number of nationally televised games for the first time in their historynbae/GETTY IMAGES

The Nets as an organization are "planning for tomorrow," as they are "using any present success driven by their two former MVPs as building blocks for that future, both on the court and off," according to Brian Lewis of the N.Y. POST. For the first time in their history, they have "been selected for the maximum number of exclusive national TV games," and they also have "drawn staggering ratings." In addition, their NBA-record $30M jersey patch deal with Webull "shattered" the Warriors’ old $20M mark. Still, the franchise is "playing the long game in trying to build something that sustains beyond the current good times." Nets CEO John Abbamondi said, "One of our approaches to reaching the next generation has been to marry sports with Brooklyn culture through music, fashion, and art. We’re just getting started in building the Nets brand and we’re excited by how inclusive and fun it feels." For now, the Nets are "one of the few teams whose attendance is up" from the '18-19 season. Their last two home games prior to hosting the T'Wolves on Friday night both "topped their previous all-time record at Barclays Center." The Nets have "taken great pains to not only connect in the community but also with those in attendance on game nights." Inspired by the "venerated" TV franchise, the Nets have "started presenting Friday Night Live on those game nights." And in terms of food offerings, it has "introduced a new Brooklyn Market concept this season" (N.Y. POST, 12/4).

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