Marketing and Sponsorship

Duke hoops player Banchero's NIL deal entangles him in DWI case

Duke men's basketball F Paolo Banchero's Jeep registered to him through his NIL deal with Dreamworks Motorsports was used in the DWIGETTY IMAGES

Duke men's basketball F Paolo Banchero has been "charged with aiding and abetting DWI," which stems from one of his NIL deals, according to Steve Wiseman of the Raleigh NEWS & OBSERVER. Banchero saw "unprecedented business opportunities" come his way after arriving at Duke, with one of them being with North Carolina-based Dreamworks Motorsports, which "specializes in customizing cars for celebrities, most of them athletes." The white '17 Jeep teammate Michael Savarino was "driving when N.C. Highway Patrol officers witnessed him rolling through a stop sign early Sunday morning in rural Orange County is registered to Banchero through Dreamworks," which led to the charge. CAA, which Banchero signed with for marketing deals last August, asked the company to "provide Banchero a loaner vehicle for the NCAA season in exchange for in-store appearances, his use in advertising, 25 autographs for the company’s use, game-worn shoes and tickets to Duke home games." Meanwhile, Banchero in early September became the "first college player to sign a deal to appear in the popular NBA2K video game." He also "signed a multi-year deal with Panini" (Raleigh NEWS & OBSERVER, 11/18).

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