Marketing and Sponsorship

Duke hoops player Banchero's NIL deal entangles him in DWI case

Duke men's basketball F Paolo Banchero's Jeep registered to him through his NIL deal with Dreamworks Motorsports was used in the DWIGETTY IMAGES

Duke men's basketball F Paolo Banchero has been "charged with aiding and abetting DWI," which stems from one of his NIL deals, according to Steve Wiseman of the Raleigh NEWS & OBSERVER. Banchero saw "unprecedented business opportunities" come his way after arriving at Duke, with one of them being with North Carolina-based Dreamworks Motorsports, which "specializes in customizing cars for celebrities, most of them athletes." The white '17 Jeep teammate Michael Savarino was "driving when N.C. Highway Patrol officers witnessed him rolling through a stop sign early Sunday morning in rural Orange County is registered to Banchero through Dreamworks," which led to the charge. CAA, which Banchero signed with for marketing deals last August, asked the company to "provide Banchero a loaner vehicle for the NCAA season in exchange for in-store appearances, his use in advertising, 25 autographs for the company’s use, game-worn shoes and tickets to Duke home games." Meanwhile, Banchero in early September became the "first college player to sign a deal to appear in the popular NBA2K video game." He also "signed a multi-year deal with Panini" (Raleigh NEWS & OBSERVER, 11/18).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

SBJ Morning Buzzcast: June 29, 2022

BioSteel makes a major move with the NHL, while the USFL looks for additional investors.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.