Media

MLB postseason viewership best since '18 entering World Series

By Austin Karp
Braves-Dodgers Game 6 was the Braves' most-viewed telecast in the Atlanta TV market on any network since '05GETTY IMAGES

MLB is seeing its best postseason audience since '18 through the LCS round, with Fox, TBS, FS1, MLB Network and ESPN/ESPN2 averaging 3.97 million viewers to date (31 games). That is up 71% from last year, when MLB went up against a crowded schedule in the fall due to COVID, as well as strong headwinds from presidential election coverage. The ‘20 postseason had 47 telecasts leading into the World Series, as MLB expanded the Wild Card round for a year. This year is up 3% from ‘19, when those networks were averaging 3.85 million. In ‘18 at the same time (28 telecasts), the MLB postseason was averaging 4.39 million. The best postseason game thus far remains the Red Sox-Yankees AL Wild Card game on Oct. 5, which averaged 7.69 million on ESPN/ESPN2. The second-best game this postseason was Braves-Dodgers NLCS Game 6 on TBS, which averaged 6.95 million. Meanwhile, the Atlanta Journal-Constitution's Tim Tucker noted Braves-Dodgers Game 6 drew an 18.1 rating in the Atlanta market, translating to 480,000 homes. It marked the Braves' "most-viewed telecast in the Atlanta TV market on any network" since Astros-Braves NLDS Game 2 in '05. 

BREAKDOWN: TBS averaged 4.454 million viewers for its 16 playoff games, up 95% from last year and up 21% from two years ago. TBS won the night across cable TV 11 times during the postseason. Fox and FS1 have averaged 3.517 million to date (12 games). That is up from 3.33 million last year, but down from 4.29 million.

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