Marketing and Sponsorship

Univ. of Texas student-athletes racking up NIL deals

Texas G Andrew Jones has his own branded merchandise store, AJ1, which sells a motivational clothing lineGETTY IMAGES

Univ. of Texas football players "have capitalized on their names, images or likenesses at least 76 times since the summer," and while individual contracts are largely insulated from public information requests under federal privacy laws, athletes' social media accounts and internet traffic "show some of the ways players are capitalizing on their celebrity -- and how boosters are happy to oblige," according to Asher Price of, a booster and news site dedicated to the school, "has set up a 'Burnt Ends' subscription to pay the Longhorns' tight ends, with an overall fundraising goal of as much as $15,000 per tight end per year." Basketball G Andrew Jones "links to his own branded merchandise store, AJ1, 'a motivational clothing line.'" Jones has been "treated for leukemia and writes on the store site that 'AJ1 boom symbolizes perseverance and determination to overcome adversity.'" At least five football players "have retained agents," and some student-athletes playing basketball, golf, softball, swimming, volleyball and soccer "also have agents" (, 10/25).

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