Marketing and Sponsorship

Patriots' Mac Jones becomes public face of Mass.-based HarborOne Bank

HarborOne CMO David Tryder said Jones is the bank’s first spokesperson from the world of pro sportsGETTY IMAGES

Patriots QB Mac Jones is the new spokesperson for HarborOne Bank and will "serve as the bank’s public face in a two-year marketing campaign expected to begin in early 2022," according to Greg Ryan of the BOSTON BUSINESS JOURNAL. The tie-in with the Brockton, Mass.-based bank is one of Jones' "first marketing deals in Greater Boston," and the campaign will "include television, radio and print ads as well as in-person appearances." It is "a splashy move for HarborOne," a bank that ranked "as the state’s 20th-largest deposit holder as of earlier this year." HarborOne CMO David Tryder said that Jones is "the bank’s first spokesperson from the world of pro sports." He added that going forward, Jones will be "featured in most of HarborOne’s advertisements." Jones' marketing agent, ESM's Dan Everett, said that the rookie QB's other "major brand partner" is Boston-based shoe and apparel company Nobull (, 10/25).

SBJ Morning Buzzcast: January 17, 2022

NFL's top selling teams and players; Jim Phillips puts CFP expansion on hold and Netflix looks to juice up interest in pro tennis.

SBJ Spotlight: January 14, 2022

SBJ Spotlight: NFL strength, CFP confusion and the stealth Olympics In today’s Spotlight Roundtable, SBJ’s Abe Madkour and John Ourand are joined by LiveLike CEO Miheer Walavalkar and Syracuse sports management professor Rick Burton to talk about big news in sports business. Topics included the ratings strength of the NFL and the Dallas Cowboys; confusion in college sports and the CFP; tech advances and the metaverse; and how NBC is just trying to get through the Beijing Games on the way to Paris and L.A.

SBJ Unpacks: Ben Sutton and George Pyne

Two college football insiders, Teall Capital’s Ben Sutton and Bruin Capital’s George Pyne, discuss the College Football Playoff expansion, driving more value from the championship game and the future of bowl games in this game day edition of the SBJ Unpacks podcast.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.