Marketing and Sponsorship

Patriots' Mac Jones becomes public face of Mass.-based HarborOne Bank

HarborOne CMO David Tryder said Jones is the bank’s first spokesperson from the world of pro sportsGETTY IMAGES

Patriots QB Mac Jones is the new spokesperson for HarborOne Bank and will "serve as the bank’s public face in a two-year marketing campaign expected to begin in early 2022," according to Greg Ryan of the BOSTON BUSINESS JOURNAL. The tie-in with the Brockton, Mass.-based bank is one of Jones' "first marketing deals in Greater Boston," and the campaign will "include television, radio and print ads as well as in-person appearances." It is "a splashy move for HarborOne," a bank that ranked "as the state’s 20th-largest deposit holder as of earlier this year." HarborOne CMO David Tryder said that Jones is "the bank’s first spokesperson from the world of pro sports." He added that going forward, Jones will be "featured in most of HarborOne’s advertisements." Jones' marketing agent, ESM's Dan Everett, said that the rookie QB's other "major brand partner" is Boston-based shoe and apparel company Nobull (BIZJOURNALS.com, 10/25).

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