Marketing and Sponsorship

Marketplace Roundup

WWE and Mattel have signed a multiyear extension of their global master toy licensing agreement that includes exclusive rights around action figures, action figure accessories and kids toy title belts. Since '09, Mattel and WWE have developed toys currently available in more than 50 markets around the world. WWE and Mattel have launched multiple collaborations such as WWE and Ghostbusters and WWE and Masters of the Universe (SBJ).

BREAKFAST TIME: Quaker Oats has made a 30-second ad featuring former NFL stars Drew Brees, Jerry Rice and Jerome Bettis that shows if Quaker Oats "is a healthy way for big, strong athletes to start their day, it’s probably healthy enough for everyone else." The campaign, which comes from Mekanism, will appear on digital, social and linear television, including some NFL games. Quaker Oats North America VP/Marketing & CMO Kristin Kroepfl, whose brand is an NFL sponsor, said, "We’re invested to make sure that the brand is recognized and unmissable, especially during the oatmeal and NFL season" (, 10/20).

ANYTHING IS POSSIBLE: Basketball HOFer Kevin Garnett is the newest brand ambassador for BetMGM. Garnett will be featured in upcoming marketing campaigns, BetMGM promotions, social media content and fan events (BetMGM).

SBJ Morning Buzzcast: January 26, 2022

Ohio State zigs on NIL; the NFL strengthens its media hand and USFL gets rare media simulcast.

SBJ Spotlight: January 14, 2022

SBJ Spotlight: NFL strength, CFP confusion and the stealth Olympics In today’s Spotlight Roundtable, SBJ’s Abe Madkour and John Ourand are joined by LiveLike CEO Miheer Walavalkar and Syracuse sports management professor Rick Burton to talk about big news in sports business. Topics included the ratings strength of the NFL and the Dallas Cowboys; confusion in college sports and the CFP; tech advances and the metaverse; and how NBC is just trying to get through the Beijing Games on the way to Paris and L.A.

SBJ Unpacks: Ben Sutton and George Pyne

Two college football insiders, Teall Capital’s Ben Sutton and Bruin Capital’s George Pyne, discuss the College Football Playoff expansion, driving more value from the championship game and the future of bowl games in this game day edition of the SBJ Unpacks podcast.

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