Marketing and Sponsorship

Kentucky basketball's TyTy Washington signs big Porsche deal

Univ. of Kentucky men's basketball G TyTy Washington has signed "a deal with a Porsche dealership in Louisville," according to Myron Medcalf of The newest model of the Porsche Cayenne SUV that Washington is driving in an Instagram photo posted yesterday sells "for more than $80,000." UK basketball coach John Calipari said that players are not "coming to Kentucky for NIL opportunities," but he also added that his team has "taken advantage of them." Calipari said, "Our players have the most (NIL) transactions on our campus, and there is only really 10 of them taking advantage" (, 10/20).

N.Y. HIGH SCHOOLERS ALLOWED IN ON THE ACTION: On Long Island, Roger Rubin notes the New York State Public High School Athletic Association will "permit amateur athletes competing in state public-school sports to profit" from NIL. However, the athletes may not "identify with the teams they play on," meaning they cannot "use team uniforms or symbols associated with their school programs" (NEWSDAY, 10/21).

SBJ Morning Buzzcast: January 17, 2022

NFL's top selling teams and players; Jim Phillips puts CFP expansion on hold and Netflix looks to juice up interest in pro tennis.

SBJ Spotlight: January 14, 2022

SBJ Spotlight: NFL strength, CFP confusion and the stealth Olympics In today’s Spotlight Roundtable, SBJ’s Abe Madkour and John Ourand are joined by LiveLike CEO Miheer Walavalkar and Syracuse sports management professor Rick Burton to talk about big news in sports business. Topics included the ratings strength of the NFL and the Dallas Cowboys; confusion in college sports and the CFP; tech advances and the metaverse; and how NBC is just trying to get through the Beijing Games on the way to Paris and L.A.

SBJ Unpacks: Ben Sutton and George Pyne

Two college football insiders, Teall Capital’s Ben Sutton and Bruin Capital’s George Pyne, discuss the College Football Playoff expansion, driving more value from the championship game and the future of bowl games in this game day edition of the SBJ Unpacks podcast.

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