Marketing and Sponsorship

Simone Biles partnering with mental health app Cerebral

Gold Medal-winning U.S. Gymnast Simone Biles today announced that she is "working with the mental health and telemedicine app Cerebral" as its Chief Impact Officer and "also has become an investor in the company," according to Scott Stump of NBC TODAY. Biles becomes the "latest prominent Olympian to partner with a mental health app" after Michael Phelps announced a partnership with online therapy company Talkspace in '18 (NBCTODAY.com, 10/21). NBC’s Hoda Kotb said Biles was the "face of gymnastics," but she "became the face of mental health" during the Tokyo Games. Biles said the Cerebral app “has been a great thing and it's worked" for her because she can “take that on the road with me" during her Gold Over America Tour. Biles: “That was super important that I started therapy before going on the road. As hard as it was to get started with that, it definitely helps.” Cerebral CEO Kyle Robertson said what Biles has "done to fundamentally change mental health and how people view mental health and destigmatize it is just so powerful for so many people." Robertson to Biles: "I was watching you in the Olympics in Tokyo and I was sitting in a hospital bed at the time and I was dealing with my own mental health challenges, and seeing you get up there and say, ‘Hey, I'm not okay and I need to stop here.’ It's going to change so many lives” (“Today,” NBC, 10/21).

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