BlueWire-WynnBet deal bears fruit as sportsbooks, media outlets grow closer

The online sports betting industry has become a "significant win for sports publishers over the past three years" -- particularly for "one media startup with a deal with a single sportsbook that represents its largest revenue source," according to Tim Peterson of DIGIDAY. BlueWire Podcasts, a media company that publishes 170 sports and sports-adjacent podcasts, signed a three-year-long deal with WynnBET that has already led to a $3.5M "investment in the media company in exchange for partial ownership," at least $1M in "advertising revenue and a multimillion-dollar recording studio built at the Wynn Las Vegas that opened in early September." BlueWire’s deal also "guarantees a certain amount of revenue for ads" and the company will "produce a handful of podcasts for WynnBET as well." The deal is an "exclusive partnership with WynnBET." BlueWire Founder & CEO Kevin Jones said the company had been "entertaining deals with some of the other sportsbooks," but “other players who are more established, like FanDuel or DraftKings, already have a lot of things set up." Peterson notes sportsbooks themselves are "investing so heavily in these media partnerships, in part because of the corresponding brand marketing opportunity," but also because there is a "big push from these companies wanting to become media companies in their own right." DraftKings has "built several media partnerships with publishers over the years," including a deal with Vox Media’s SB Nation to "create a dedicated website for the company’s sports betting content called DraftKings Nation" (, 10/21).

SBJ Morning Buzzcast: August 12, 2022

FIFA shifts opener of World Cup; MLB shows well in Iowa; Broncos tab a new president and Boehly retains sports venue design pioneer.  

SBJ Unpacks: MLS All Star Week

Ahead of the MLS All-Star Game, Alex Silverman was joined by CBS Sports' Grant Wahl and World Soccer Talk's Christopher Harris to discuss the current state of MLS. Among the topics discussed: MLS All-Star MLS Expansion MLS-Apple Deal Future of MLS

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.