Bucks receive innovative ring-pendant hybrid to commemorate NBA title

Bucks' championship rings have a removable top that can be worn as a pendantNBAE/GETTY IMAGES

The Bucks handed out their NBA title rings to staff and players last night, and there is "something unique" about the jewelry in that it has a "removable top that can be worn as a pendant," according to JR Radcliffe of the MILWAUKEE JOURNAL SENTINEL. Jason of Beverly Hills CEO Jason Arasheben, whose firm created the rings, said, "A lot of players were not able to wear their rings; they weren't practical. ... I wanted to create a ring that had more versatility, where a player could wear it and let it be comfortable." Radcliffe notes the 360 diamonds on the ring's top "represent the number of victories since the current ownership group took over." The 4.14 karat of emeralds "represent the 414 area code of Milwaukee." The Larry O'Brien trophy on the face of the ring "includes yellow gold at 65.3% purity -- mirroring the season's winning percentage." Bucks President Peter Feigin said that all Bucks players who were on the roster during the playoff run "will get a signature ring, as will members of the front office and owners." Feigin also said that all employees who worked during the playoff run "will receive their own version of the ring when they're ready later this season" (MILWAUKEE JOURNAL SENTINEL, 10/20).

CHAIN GANG: ESPN’s Doris Burke said the Bucks rings have "enough stones to make me just so smiley and happy.” ESPN’s Dominique Foxworth liked the ring because when “you win a championship, you want people to know." Foxworth: "I don’t want to win a championship and have a little understated classy ring. I want a full finger ring. ... The cool thing is you can make it a necklace … (so) when it’s not ring day sometimes it’s chain day” (“Get Up,” ESPN, 10/20). TNT’s Ian Eagle said the rings having QR codes was a “surprise twist." TNT’s Stan Van Gundy: “That has to be a professional sports first” (“Nets-Bucks,” TNT, 10/19).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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