Marketing and Sponsorship

Univ. of Oregon football player launches own cryptocurrency

Univ. of Oregon DE Kayvon Thibodeaux "launched his own cryptocurrency," the latest in a string of "unique business opportunities he has entered into" since changes to the NCAA's NIL rules arrived in July, according to Kyle Bonagura of ESPN.com. Released on Thursday, the coin ($JREAM) will be traded "exclusively on Rally, which describes itself as a platform for creators to build their own digital economies." The initial price of Thibodeaux's coin is "expected to be less than a dollar, with roughly 100,000 in circulation at launch." There are plans for "21 million coins to enter circulation, with their release schedule dictated by demand." The coin shares a name with the Jream Foundation, which Thibodeaux founded to "help provide more opportunities for youth in disadvantaged circumstances." Twenty percent of the initial release is "expected to be allotted to the foundation." Meanwhile, in July, Thibodeaux announced a "nonfungible token (NFT) deal with Nike founder Phil Knight and designer Tinker Hatfield involving a piece of artwork." He also announced a deal with United Airlines in which he "partnered with the carrier to provide direct flights from Eugene, Oregon, to specific away games this season." A source said that Thibodeaux has "marketing deals with PlantFuel and Starface," which are plant-based protein and skincare companies, and "signed a six-figure private memorabilia deal" (ESPN.com, 9/23).

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