Events and Attractions

SailGP looking to lock down long-term sponsors ahead of '22 Bay Area event

Pricing of corporate packages for SailGP's March season finale in S.F. range from the low six figures to the mid-seven figuresgetty images

SailGP promoters hope that by "enticing some of the Bay Area's largest multinational companies to sponsor the March event -- targets include" Visa, Facebook, Cisco Systems and Chevron -- they can "secure long-term relationships to support the league," according to Ron Leuty of the S.F. BUSINESS TIMES. SailGP promoters said that it is "edgier and more exciting than the America's Cup," as they "try to line up Bay Area companies to sponsor their season finale in the Bay Area in March." The U.K.-based league, established by Oracle co-Founder & Chair Larry Ellison and five-time America's Cup winner Russell Coutts, "features a shorter course with three races daily lasting about 15 minutes each." Pivot Agency Founder & CEO Ben Shapiro said, "We're planning to reach out to different businesses and open up discussions and tell the SailGP story to companies that want branding, activation or hospitality elements in a package." Shapiro said that the pricing of those corporate packages for the S.F. event "ranges from the low six figures to the mid-seven figures." Ellison has "committed to bankroll F50 League LLC," which does business as SailGP, for the first few years. But the league reportedly "plans to ultimately convert to individual team ownerships." SailGP raced in S.F. in '19, "attracting about 10,000 people over the weekend to the event village at Marina Green." The league cancelled its '20 season (BIZJOURNALS.com, 9/22).

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