Events and Attractions

Bay Area bowl game another wrinkle in bad 49ers-Santa Clara relationship

The San Francisco Bowl despite its cancelation this year and last year, could have a "major impact on the Bay Area sports landscape," serving as a "flashpoint in the increasingly toxic relationship between the 49ers and city of Santa Clara," according to Williams & Kroichick of the S.F. CHRONICLE. If the city prevails in court, the 49ers "could lose their contract to manage Levi’s Stadium in part because of a heated dispute over bowl-game finances, specifically $800,000 in revenue." The city contended in court that 49ers officials "allegedly siphoned a total of $800,000 from the Redbox Bowl" in '18 and ’19 -- sponsorship revenue that "should have been divided between the team and city -- and transferred it outright to the 49ers." Court records show the city "blamed the alleged diversions on 49ers President Al Guido, who signed the Redbox Bowl contract." The city also complained Guido’s actions amounted to an "illegal conflict of interest because he was steering taxpayer money to his employer, the 49ers." The 49ers said that Guido and the team "did nothing wrong: the $800,000 paid for 'signage' -- digital signs at 49ers games, including some on the giant scoreboard, advertising the Redbox Bowl." The city moved to "terminate the 49ers’ contract to manage the stadium" in '19, "citing the Redbox Bowl dispute among its justifications." The 49ers "ended their partnership with the bowl game last year." The future of the now-named San Francisco Bowl "teeters in doubt" (S.F. CHRONICLE, 9/24).

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