Colleges

Univ. of Tennessee overhauls season-ticket pricing model

Drastically different football season-ticket prices in the same sections of Neyland Stadium led UT to a more equitable and consistent approachgetty images

Univ. of Tennessee athletics season tickets "have been repriced, effective in 2022," in a sweeping plan that means "some ticket prices will drop, some will rise, and others won't change," according to Adan Sparks of the KNOXVILLE NEWS SENTINEL. Drastically different prices of football season tickets in the same sections of Neyland Stadium "led UT to a more equitable and consistent approach." Now they "will range from $300 to $5,500 per seat, including the price of the ticket and any possible donation, and cost the same for every season ticket in the same section." The umbrella model -- providing football ticket holders with premium benefits to basketball, baseball and softball events -- "will be discontinued to align with other SEC schools." Fan feedback "called for more affordable season ticket options." Sparks notes UT's peer schools in the SEC and other Power Five conferences "transitioned to a similar ticket and donor model years ago" (KNOXVILLE NEWS SENTINEL, 9/23). Knoxville-based WVLT-CBS' Rick Russo noted many Tennessee football season ticket holders, as much as 50%, "will experience a price reduction beginning in the fall of 2022." There is a "hold on announcing basketball prices for the 22/23 season with renewals for tickets already having taken place for this upcoming season" (WVLT.tv, 9/22).

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