Marketing and Sponsorship

N.Y. Liberty G Sabrina Ionescu tops most popular WNBA jersey list

The WNBA N.Y. Liberty's Sabrina Ionescu and the Seattle Storm captured the top spots on the WNBA's Most Popular Jerseys and Team Merchandise lists, respectively, based on WNBAStore.com sales since the start of the '21 regular season. WNBA merchandise on WNBAStore.com saw record growth this season w...

SBJ I Factor: Miheer Walavalkar

Today’s episode features Miheer Walavalkar, co-founder and CEO of LiveLike, talking with SBJ’s Abe Madkour about growing up in India, his non-traditional path into the sports industry, building a company based on the communal sports experience, and his friendship with legendary NBA Commissioner David Stern. Walavalkar was a member of SBJ’s Forty Under 40 class of 2018.

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

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