Marketing and Sponsorship

NIL notes: PlantFuel Life names crop of student-athlete endorsers

FORBES' Kristi Dosh noted PlantFuel Life announced the "first group of student athletes to be offered NIL deals" with the wellness company: LSU gymnast Olivia Dunne, Oklahoma QB Spencer Rattler and Clemson DL Bryan Bresee "headline the list." All of the student athletes are "receiving cash in addit...

SBJ I Factor: Miheer Walavalkar

Today’s episode features Miheer Walavalkar, co-founder and CEO of LiveLike, talking with SBJ’s Abe Madkour about growing up in India, his non-traditional path into the sports industry, building a company based on the communal sports experience, and his friendship with legendary NBA Commissioner David Stern. Walavalkar was a member of SBJ’s Forty Under 40 class of 2018.

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

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