Marketing and Sponsorship

Lululemon signs deal to outfit Team Canada through '28 Games

By Chris Smith

Athletic apparel brand Lululemon has signed on to be the official outfitter of Team Canada. The partnership with the Canadian Olympic Committee and Canadian Paralympic Committee will begin in '22 with the Beijing Games and run through the '28 L.A. Games. Lululemon will design uniforms for opening and closing ceremonies, as well as athlete wear for medal ceremonies and media engagements at the Games. The Vancouver-based athleticwear manufacturer replaces Hudson’s Bay Company, which has been Team Canada’s apparel partner for 16 years. Lululemon today will begin selling Team Canada branded apparel, including a special edition bag that will provide 10% of sales to Team Canada’s Olympic and Paralympic foundations. The company’s new athlete kit is expected to be revealed next month.

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