Marketing and Sponsorship

NFL continues to secure big league-level sponsor extensions

By Terry Lefton
Related Stories Marketing and Sponsorship: Three factors helping make sense of whether sports marketing is back Verizon's new NFL deal focused firmly on 5G After signing a 10-year extension with Verizon earlier this month, the NFL partnerships team has locked down two more renewals wi...

SBJ I Factor: Miheer Walavalkar

Today’s episode features Miheer Walavalkar, co-founder and CEO of LiveLike, talking with SBJ’s Abe Madkour about growing up in India, his non-traditional path into the sports industry, building a company based on the communal sports experience, and his friendship with legendary NBA Commissioner David Stern. Walavalkar was a member of SBJ’s Forty Under 40 class of 2018.

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2021/09/21/Marketing-and-Sponsorship/NFL-deals.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2021/09/21/Marketing-and-Sponsorship/NFL-deals.aspx

CLOSE