Marketing and Sponsorship

Lakers land $100M-plus jersey patch deal with Korean brand Bibigo

Deal marks Bibigo parent CJ CheilJedang's first with a North American sports team LAKERS The Lakers announced a five-year jersey patch agreement "worth more than $100 million" with Korean foodmaker Bibigo, according to Bill Shaikin of the L.A. TIMES. Bibigo parent company CJ CheilJedan...

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