Marketing and Sponsorship

Lack of Storm gear in Seattle a microcosm of larger issue

WNBA Seattle Storm merchandise is not easy to find in Seattle-area stores, in contrast to Seahawks, Mariners, Kraken and UW apparel NBAE/GETTY IMAGES Seattle-area stores are "filled with Seahawks, Mariners and Washington Huskies swag," as well as gear for the expansion Kraken, but a search f...

SBJ I Factor: Miheer Walavalkar

Today’s episode features Miheer Walavalkar, co-founder and CEO of LiveLike, talking with SBJ’s Abe Madkour about growing up in India, his non-traditional path into the sports industry, building a company based on the communal sports experience, and his friendship with legendary NBA Commissioner David Stern. Walavalkar was a member of SBJ’s Forty Under 40 class of 2018.

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

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