Marketing and Sponsorship

Emma Raducanu planning China visit as fanbase grows after U.S. Open win

Raducanu speaks fluent Mandarin owing to her mother's Chinese heritage, giving her intimate access to China's population of 1.4 billion GETTY IMAGES Emma Raducanu has pledged to "visit China next year" as her brand partners look to capitalize on a "Far East fanbase that almost matches Britain...

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ I Factor: John Brody

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

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