Technology

Tappit, CLEAR partnering to create more seamless fan entries

By Bret McCormick

Tappit and CLEAR have a new strategic partnership designed to expand and enhance their collective offerings to partners, including pro and college sports venues. Combining CLEAR’s mobile identity verification platform with Tappit’s fan experience tech (primarily mobile app integrations, RFID and QR codes) will soon allow fans to verify their age and identity for age-restricted purchases like alcohol and pay for their selections in-app, allowing them to leave their wallets at home. "Our Digital identity strategy of being able to integrate identity and change experiences for the fan is really what our focus is,” CLEAR Senior VP and GM of Sports & Entertainment Jerome Pickett told SBJ. "Almost any partner we talk to, they all love the idea of having age-gated frictionless experiences, and this is what we can deliver with Tappit." Tappit Global CEO Jason Thomas said the two companies would be announcing in the next few months the first team/venue to use the combined technology, likely an American sports team from either MLS, MLB, NFL or NBA, leagues in which Tappit and/or CLEAR have clients. "We can certainly use CLEAR’s technology with our mobile solution to really make that very effective," said Thomas. "Both from a security perspective but also speed of transaction."

FORGING NEW GROUND: CLEAR, whose biggest market is airport travel, in sports is best known for its Health Pass, accessible through its app that can also be integrated into team apps, as it has been for the Raiders. The 11-year-old company has a league-wide deal with the NBA, where Pickett was previously head of security, and has received investment from the NFL during a funding round in February. CLEAR went public in late June with a valuation around $3B. The deal is a commercial agreement in which both sides benefit financially, Thomas said, without sharing any further details. The pact's creation was heavily influenced by former Tappit CRO Meka White Morris, who left last month to join the Twins and knew Pickett from her time in the NBA. The partnership will help CLEAR expand its international footprint as U.K.-based Tappit has clients in 20 countries, while CLEAR is operating only in the U.S. and Canada. CLEAR has signed similar identity verification partnerships with U.S.-based companies YinzCam and Checkr in recent months.

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