Marketing and Sponsorship

MLB continuing to cash in on Ohtani's record season

MLB broadcasts in Japan for games with Shohei Ohtani rate 256% higher than non-Ohtani games GETTY IMAGES Angels DH/P Shohei Ohtani this season has been “good for business” for MLB, as the league during a 60-day span “generated $450,000 in new sponsor deals directly related t...

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