Leagues and Governing Bodies

Race Team Alliance looks to grow RTA Media, makes exec hires

By Adam Stern

The Race Team Alliance is about to invest in building out a media arm, and it is announcing several exec moves today as a result. The RTA --  a collection of 13 NASCAR teams including all of the powerful four-car organizations -- formed RTA Media in ’19 when it acquired the grassroots racing digital media site Speed51. The group, which is announcing the moves today, said that RTA Media will include Speed51 and “future platforms." Industry execs see the burgeoning media arm concept as a way for teams to maximize their digital/social media power and expertise ahead of NASCAR’s media rights talks. The current deals with NBC and Fox, which go through '24, are for a combined $820M annually.

SMITH TO LEAD RTA MEDIA: Among the moves being announced is that former NASCAR Digital Media exec and Motorsport Network CEO Colin Smith has been hired to become RTA Media President. Other moves include appointing Marty Snider & Associates President & Coordinating Producer Emily McCarty to the position of Speed51 GM and promoting RTA VP/Sales Nathan Grimm to the role of CRO.

MARSHALL GETS EXTENSION: Meanwhile, the teams have extended RTA Exec Dir Jonathan Marshall’s contract for another three years, a vote of confidence as teams prepare for the crucial media talks that will be officially handled by NASCAR. Marshall first joined the RTA in ’18 with the newly created Exec Dir position, after a stint with the World Surf League. RTA Chair Rob Kauffman in a statement said the RTA “is entering a period of strategic investment.” He added that the goal is to “to promote and grow the sport of stock car racing and advance the long-term interests of our member NASCAR Cup Series teams,” and that they will do so by “preserving and amplifying grassroots racing across North America, while also creating new and entertaining content to connect with motorsports fans directly.”

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