Marketing and Sponsorship

Emma Raducanu on track to be Britain's highest-paid sportswoman

Emma Raducanu could earn as much as $27M from sponsors, endorsement deals and advertising contracts in the next couple of years GETTY IMAGES Tennis player Emma Raducanu is "on her way to becoming Britain's best-paid sportswoman after shooting from obscurity to the first women's singles victor...

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ I Factor: John Brody

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

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