Verizon has signed a new 10-year technology marketing agreement with the NFL that sources said was worth more than $1B. Verizon, the biggest buyer of sports media and one of America’s biggest sponsorship spenders, has been an NFL sponsor since '10. However, where the previous deal had content elements, this one is centered on tech development and the wide-reaching impact of 5G. “This moves us largely out of the content business with the NFL and into a technology and innovation-driven deal," said Verizon Exec VP & CMO Diego Scotti. “We want to use 5G and our technology to transform the game.’’ Verizon will now be designated as the NFL’s official 5G network. This is the latest of a series of gigantic bets Verizon is placing on the fifth-generation cellular technology; earlier this year, the company spent $53B purchasing additional 5G spectrum space from the federal government. Verizon said its 5G Ultra Wideband will be available in parts of 25 NFL stadiums this year. The hope is for a broad-based integration of 5G across the league, which the company said "could have the ability to impact management, scouting, training, health and safety, and gameday operations."
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