NFL Season Preview

Ravens' new Caesars deal includes club level naming rights

The five-year deal entitles Caesars Sportsbook to naming rights on the stadium's club level as well as animated displays on its LED boards

The Ravens and Caesars Entertainment reached a deal that establishes Caesars Sportsbook as a "sports betting partner" for the Ravens and gives the casino operator "prime visibility within M&T Bank Stadium," according to Amanda Yeager of the BALTIMORE BUSINESS JOURNAL. The five-year deal entitles Caesars Sportsbook to "naming rights on the stadium's club level as well as animated displays on its LED boards." Caesars, which counts Baltimore's Horseshoe Casino as a subsidiary, also will be the "title partner for the team's digital pre-show games, title sponsor for the Ravens' Flock Pick 6 game and executive title sponsor for all the digital content the Ravens post leading up to the annual NFL Draft." Consumers who use the Caesars Sportsbook mobile betting app to wager on Ravens games and other sporting events "will earn Caesars Rewards loyalty credits." The agreement builds upon Horseshoe's position as the Ravens' "sole official casino partner." Bettors can "expect to see Ravens logos in the casino's retail sportsbook, which is under development now." The team and the casino are "working together to create an entertainment district" near the stadium that "will include attractions like Topgolf and the Paramount concert venue." The partnership with Caesars is the "third agreement the Ravens have forged with sports betting entities since state lawmakers gave sports wagers the go-ahead this spring." The team also has deals with BetMGM and DraftKings (, 9/8).

PREPARING FOR LAUNCH: In Baltimore, Jeff Barker notes the agreement comes as Maryland "moves closer to getting sports betting systems up and running after a framework was approved earlier this year by the General Assembly." The Maryland Lottery & Gaming Control Agency, which began a 30-day public comment period Aug. 27 on proposed sports wagering regulations, said that sports betting is "expected to begin in Maryland in the fall or winter." It added that it "would be premature to provide a more definitive timetable." Before sports gambling goes live, the agency "must complete background investigations on potential sports betting licensees at the state’s six casinos, thoroughbred horse racing tracks and the Baltimore stadium homes of the Ravens and Orioles, among other sites." The Orioles have "not made an announcement about sports betting plans," and the team yesterday "had no comment" (BALTIMORE SUN, 9/9).

SBJ Morning Buzzcast: January 17, 2022

NFL's top selling teams and players; Jim Phillips puts CFP expansion on hold and Netflix looks to juice up interest in pro tennis.

SBJ Spotlight: January 14, 2022

SBJ Spotlight: NFL strength, CFP confusion and the stealth Olympics In today’s Spotlight Roundtable, SBJ’s Abe Madkour and John Ourand are joined by LiveLike CEO Miheer Walavalkar and Syracuse sports management professor Rick Burton to talk about big news in sports business. Topics included the ratings strength of the NFL and the Dallas Cowboys; confusion in college sports and the CFP; tech advances and the metaverse; and how NBC is just trying to get through the Beijing Games on the way to Paris and L.A.

SBJ Unpacks: Ben Sutton and George Pyne

Two college football insiders, Teall Capital’s Ben Sutton and Bruin Capital’s George Pyne, discuss the College Football Playoff expansion, driving more value from the championship game and the future of bowl games in this game day edition of the SBJ Unpacks podcast.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.