NFL Season Preview

Aramark rolling out new service innovations at partner NFL stadiums

By Bret McCormick
Aramark is debuting the AI-powered Caper Counter self-checkout system at Heinz Field, its debut in North American sports venuesARAMARK

Aramark has announced service innovations it will be rolling out for the upcoming season. The company provides food and beverage, retail, and/or facilities services to 11 NFL teams -- the Bears, Bengals, Broncos, Browns, Chiefs, Eagles, Ravens, Seahawks, Steelers, Texans and Vikings. Aramark is expanding contactless ordering with nine Zippin-powered checkout-free Drink Mkts -- eight at Empower Field at Mile High and another at NRG Stadium. Fans scan either the Zippin app or their card payment before entering the store, grab the items they want and Zippin’s camera and sensor tech charges them as they walk out. Aramark is also providing Mashgin-powered self-checkout stores at Empower Field at Mile High, Arrowhead Stadium, M&T Bank Stadium, Paul Brown Stadium and U.S. Bank Stadium. Aramark is also debuting the AI-powered Caper Counter self-checkout system at Heinz Field’s Drink Mkt, its first appearance in North American sports venues.

DRINK IT IN: With the help of Tapin2, fans can order beers through their mobile device at Paul Brown Stadium. Eight “Canopy Beer Express” locations will be spread around the stadium to prevent fans from missing game action. Nearly every Aramark-serviced stadium will have mobile ordering and pay via QR codes or within the team’s mobile app. Items are picked up at general concessions locations. In Denver, Cleveland, Houston and Minneapolis, in-seat service will be available to premium ticket holders. Fans can place orders via QR codes or team mobile apps, and the order will be directly delivered to them. Self-order kiosks will be in action, too, with eight locations in Denver, two in K.C. and two in Houston. These, in addition to self-fill soda machines, allow Aramark to focus staff on speed of service and food quality.

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