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Gannett launching new premium sports subscription product, USA Today Sports+

Gannett has launched of USA Today Sports+, "a new, premium digital subscription product in select local markets that allows users to customize their experience with different immersive content options," according to Lorenzo Reyes of USA TODAY. Aside from news reporting and analysis, Sports+ will "offer unique interactive features like SMS texting with reporters and columnists and live group chats." The seven markets in which Sports+ is launching are Arizona, Cincinnati, Cleveland, Indiana, Michigan, Tennessee and Wisconsin. The product will be "available through desktop, mobile and an app," and subscribers will have "access to a monthly augmented reality experience, which will tell stories through interactive features, data visualizations, interactive photos and videos with 3D elements and audio." Gannett's exclusive sports betting partnership with Tipico also will be "integrated into Sports+ content through odds, gaming data and real-time NFL scoreboards." Gannett also has "hired veteran reporter Josina Anderson" as a "senior NFL insider to launch Sports+" (USA TODAY, 9/8).

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