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NFL Media expands, modernizes with new HQ in Inglewood

The NFL’s new studio and office complex in Inglewood opens today as part of the Rams’ Hollywood Park mixed-use development, and it serves as a “glimpse of the NFL’s media ambitions," according to Meg James of the L.A. TIMES. The control room “boasts the latest in technology" and is "anchored by a 12-foot wall of high-definition screens that can simultaneously display 253 different video feeds, including shots from the 30 NFL stadiums." There are five soundstages, including a 5,970-square-foot space for NFL Network’s “Total Access” and “GameDay” shows. The stage features "360-degree camera views, a catwalk for talent and a revolving neon red-white-and-blue NFL logo." The complex also includes "a podcast studio and a camera-ready newsroom." The league "wanted the facility done" in time for the regular season, "particularly because next year’s Super Bowl will be held in Inglewood." For 18 years, NFL Network and NFL.com operated "from an unremarkable three-story office building in Culver City." With its "posh new digs," the league is "looking to turbo-charge its media strategy." In an "era of declining TV ratings and struggles to engage younger viewers," the league has "placed greater emphasis on building its own media properties." It has hired Goldman Sachs to "explore strategic options, including finding investors with expertise in television, digital media or sports betting." NFL Commissioner Roger Goodell said, “We’re not looking for capital here. But we’re looking for strategic partners that can help take our assets to another level” (L.A. TIMES, 9/8).

SIGNING OFF: NFL Network showed images of the new studio while the net's Rich Eisen said, “Look at this beautiful place. I cannot wait to go check this place out.” Eisen: “I’m quite proud to represent all the men and women who launched this network back in 2003. ... This very moment is me signing off from the Culver City, Los Angeles, studios of NFL Network. On behalf of everybody who’s worked here and met people here. We've had people get married meeting here and of course, having beautiful children. Lives have changed of people who came into this building and in these NFL Media walls, and put a terrific product on the air. But we're moving. We're moving to a new space, next to SoFi Stadium, where there's not one, but two Los Angeles teams. Now there’s three L.A. teams: the Chargers, the Rams and NFL Network” (“NFL GameDay Season Preview,” NFL Network, 9/7).

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