Marketing and Sponsorship

Orgeron's infamous "sissy blue" taunt may be NIL opportunity for UCLA players

UCLA fan David Witzling, whose pregame exchange with LSU football coach Ed Orgeron may "land 'sissy blue' in the Urban Dictionary," is "raising money for the players by selling T-shirts bearing the now-famous slogan," according to Ben Bolch of the L.A. TIMES. Witzling yesterday said that he had "bought the internet domain name for a nominal fee" and was "taking orders for shirts expected to sell for between $20 and $30." The hope is to "have the merchandise available before" UCLA's next game, against Fresno State on Sept. 18. Witzling said that players would "receive 100% of the proceeds off the sales" via new NIL rules if they "promoted the shirts on any social media platform of their choosing." The arrangement appears to "satisfy UCLA’s NIL rules involving boosters" because it would not "solicit the players’ enrollment at the school or continued enrollment." Witzling said that he would "disclose the arrangement to school officials." Monetizing the exchange did not "enter Witzling’s mind" until he realized "the vast interest it had generated and contemplated how it might benefit UCLA players." Witzling: "This has gotten significant attention and it can do a lot of good for some great student-athletes" (L.A. TIMES, 9/8).

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