Menu
Marketing and Sponsorship

Orgeron's infamous "sissy blue" taunt may be NIL opportunity for UCLA players

UCLA fan David Witzling, whose pregame exchange with LSU football coach Ed Orgeron may "land 'sissy blue' in the Urban Dictionary," is "raising money for the players by selling T-shirts bearing the now-famous slogan," according to Ben Bolch of the L.A. TIMES. Witzling yesterday said that he had "bought the internet domain name sissyblue.com for a nominal fee" and was "taking orders for shirts expected to sell for between $20 and $30." The hope is to "have the merchandise available before" UCLA's next game, against Fresno State on Sept. 18. Witzling said that players would "receive 100% of the proceeds off the sales" via new NIL rules if they "promoted the shirts on any social media platform of their choosing." The arrangement appears to "satisfy UCLA’s NIL rules involving boosters" because it would not "solicit the players’ enrollment at the school or continued enrollment." Witzling said that he would "disclose the arrangement to school officials." Monetizing the exchange did not "enter Witzling’s mind" until he realized "the vast interest it had generated and contemplated how it might benefit UCLA players." Witzling: "This has gotten significant attention and it can do a lot of good for some great student-athletes" (L.A. TIMES, 9/8).

SBJ Morning Buzzcast: May 27, 2022

Yankees/Rays join on social messaging; Pickleball's big weekend in Queens and Cindy Parlow Cone's victory lap

USA Track & Field Celebrates CEO Max Siegel & Culture of Excellence

USA Track & Field celebrates a decade of being under the guidance CEO Max Siegel and discusses how he bridged the gap between the performance on the field and in the front office. Joining us on today's episode are Olympians Jackie Joyner-Kersee, Chaunte Lowe and Wallace Spearman along with USATF CEO Max Siegel himself.

SBJ I Factor: Matthew Caldwell

Today’s episode features Matt Caldwell, president and CEO of the Florida Panthers, talking with SBJ’s Abe Madkour about his unconventional path into the industry, his experience at West Point and during combat in Iraq, and how the leadership and teamwork he encountered in the military shapes his career today. Caldwell is a member of SBJ’s Forty Under 40 class of 2018.

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2021/09/08/Marketing-and-Sponsorship/UCLA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2021/09/08/Marketing-and-Sponsorship/UCLA.aspx

CLOSE
;