Marketing and Sponsorship

Eagles, New Era releasing streetwear-focused apparel line

The Fly collection features hoodies, T-shirts, jackets and headwear that all have one of three distinct designsEAGLES

The Eagles in collaboration with New Era are releasing the Fly collection, an apparel line that will "focus more on streetwear culture," according to Damichael Cole of the PHILADELPHIA INQUIRER. The collection features "hoodies, T-shirts, jackets and headwear that all have one of three distinct designs." The Fly design "may be the simplest concept," as the three letters are "featured alongside an Eagle on the apparel in different colors." The Phi logo is "the opposite." It is "big" and "flanked with a smaller bird inside the letter P." Eagles Creative Dir Sean Flanagan said, “That was a way for us to infuse a lot of meaning in letter forms. That’s huge, so just being bold and loud and proud with that is a no-brainer.” Cole notes the Go Birds option "could be the most attention-grabbing of the three," as the saying itself is "already popular among fans." Urban and streetwear have become "big fashion trends for younger generations," but that "wasn’t solely the focus." Decision makers wanted this project to be "inclusive to all fans." The Fly collection launches tomorrow and will be "available at Eagles Pro Shop locations and Fanatics" (PHILADELPHIA INQUIRER, 9/8).

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