Marketing and Sponsorship

United Wholesale Mortgage to pay Michigan State athletes monthly stipend

Michigan State basketball and football players "will receive a stipend funded by United Wholesale Mortgage," according to Tyler Davis of the DETROIT FREE PRESS. The company, for which former MSU basketball walk-on Mat Ishbia serves as President & CEO, "will sponsor all 133 MSU men's basketball and football players for the upcoming school year." Each student-athlete "will be paid $500 per month through funds provided by Ishbia and UWM," and players "will be paid year-round." Ishbia donated a record $32M to MSU athletics in February, but the "stipends are a 'separate' effort." Most NIL deals so far have been for individuals, though there have been exceptions, such as Utah company Built "pledging to cover tuition for all walk-on football players at BYU" and the American Top Team gym chain offering "$500 stipends to the entire" Univ. of Miami football roster. Competing lender Rocket Mortgage inked a five-year deal in March to be the "presenting sponsor" of MSU basketball, so its name and logo "will be referenced throughout" Breslin Center and on radio broadcasts. The MSU women's basketball team's presenting sponsor is MSU Federal Credit Union (DETROIT FREE PRESS, 9/8).

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