Several NFLers to wear new VICIS helmet designed for linemen

Packers G Lucas Patrick is one of six linemen scheduled to wear the VICIS Zero2 Trench this seasonGETTY IMAGES

VICIS has "invented a helmet designed for offensive and defensive linemen," the VICIS Zero2 Trench, with "at least six NFL starters wearing the first position-specific helmet ever made," according to Peter King of Packers G Lucas Patrick will "be one of the six scheduled to wear the Trench, designed to put additional streamlined padding at the lineman’s forehead and hairline, where the repetitive, play-after-play contact with the opposition happens most often." Patrick said, "It’s designed to mitigate those repetitive hits we always get. I got one brain. ... I plan to play as long as I can, so I’m going to do everything I can to preserve the brain I have.” King wrote all helmet manufacturers have "been in a race to design position-specific helmets." VICIS VP/Product Development Jason Neubauer said that "designing one for linemen first of all made the most sense." One, because of "the volume of players," as there are "more offensive and defensive linemen than any position group or groups on the field." And two, because "the hits to linemen happen in mostly the same place." VICIS installed "light and pliable padding where linemen take the most punishment." The company emphasizes "light-weight in its design, because players don’t want helmets any heavier than they already wear." As of Friday, Neubauer said that 30 of 32 teams have "ordered Trench helmets for their linemen, through there’s no guarantee they’ll all be used" (, 9/6).

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While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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