Marketing and Sponsorship

Marketplace Roundup's D'Arcy Maine noted American tennis player Reilly Opelka was fined $10,000 for "carrying an unapproved bag onto the court" last Thursday for his second-round match at the U.S. Open. Opelka walked out with a "pink tote bag with the name of an art gallery in Belgium written on it, in addition to his racket bag" ahead of his straight-set victory over Lorenzo Musetti. The logo of the gallery "exceeded the acceptable measurements stated in the rulebook." Opelka joked about the fine on Twitter on Friday, writing, "US Open ticket sales must be strugglin this year." Maine noted it is the "largest fine of the tournament" (, 9/4).

BLUE NOTES:'s Chris Low noted the official Twitter account of UCLA football "updated its header to include a blue shirt that reads: 'SISSY BLUE,' with a scripted U and Jordan Brand Nike symbol." The Bruins, following their upset home football win over LSU, are "clearly throwing shade" at coach Ed Orgeron, who was "caught on camera exchanging trash talk with a fan as Orgeron walked into a tunnel at the Rose Bowl" (, 9/6). SEC Network’s Paul Finebaum referred to the incident as “Sissy Blue-gate” (“The Paul Finebaum Show,” SEC Network, 9/6).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

SBJ Morning Buzzcast: June 29, 2022

BioSteel makes a major move with the NHL, while the USFL looks for additional investors.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

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