Marketing and Sponsorship

Georgia's Daniels, UNC's Howell sign six-figure trading card deals

Georgia QB JT Daniels and North Carolina QB Sam Howell each have "signed a six-figure deal" with Super Glow Trading Cards to "create roughly two dozen different designs for each player," according to Dan Murphy of The arrangement "will pay each quarterback $100 for every card they sign as well as a 50% royalty fee for every one -- with or without a signature -- that is sold." ESM agent Dan Everett said, "Both guys have a significant six-figure guarantee. If they're playing well and their teams do well, this could turn into a seven-figure opportunity by the end of January." Murphy notes the cards "range in price from $15 to up to $1,000 for one that includes Daniels' signature and a small piece of his high school jersey. " Daniels "plans to give half of the money he makes from the trading card deal to his teammates." Everett said all 100-plus players on the Georgia football roster "will receive something." Super Glow "plans to release a set of cards this October that will include 30 athletes, many of them college players" (, 9/5).

READY FOR PRIMO TIME: GOLFWEEK's Adam Woodard noted Utah-based Primo Golf Apparel announced a partnership with BYU golfer Carson Lundell for his final year of college play. Lundell will "create content with Primo and also rock their gear in competition." Primo is a "rising golf apparel company that focuses on designing clothing for athletic players," and is "best known for selling their golf jogger." Lundell is currently No. 90 in the World Amateur Golf Ranking and was first-team all conference (West Coast Conference) and an honorable mention All-American last year (, 9/3).

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.