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New Fire president uses past business experience to guide club

Fire President Ishwara Glassman Chrein previously worked at Yahoo Sports/Verizon Media and also spent nine years at WME IMGgino depinto / verizon media

During a search that included discussions with over 100 candidates, new Fire President Ishwara Glassman Chrein initially "stood out because of her experience as head of sports partnerships and business development at Yahoo Sports/Verizon Media," according to Brian Sandalow of the CHICAGO SUN-TIMES. Glassman Chrein also spent nine years at WME IMG Sports, Entertainment & Media. Missing from Glassman Chrein's resume was "experience in soccer or working in a team's front office." Glassman Chrein said, "Nobody could come into this role as an expert in everything. The world doesn’t work that way. I think what we’re lucky to do is have a lot of really good people working here who have a lot of expertise. My job is to -- with Joe -- to give them the resources, the people and the money they need to make great things happen and to motivate them and support them.” Fire Owner & Chair Joe Mansueto in July said that her traits "superseded the points on her CV" that Glassman Chrein did not have. Mansueto said, "I was looking more for somebody who can build the culture, has the business acumen that could really drive building the fan base, ticket sales [and] sponsorships.” Meanwhile, Glassman Chrein "isn't short on tasks." The Fire are "looking for a new shirt sponsor and don't expect Motorola to return in that role next year." Glassman Chrein said that the Fire are "talking to mainstream companies but also are getting interest from 'challenger' brands, and firms from the growing sports-betting space" (CHICAGO SUN-TIMES, 9/5).

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