Source: Notre Dame-BYU coming to Allegiant Stadium in '22

BYU's win against Arizona at Allegiant Stadium this Saturday blew past the previous attendance mark for a college football game in NevadaGETTY IMAGES

BYU "will play Notre Dame at Allegiant Stadium next year" in "another building block between the Cougars and Las Vegas," according to a source cited by Mark Anderson of the LAS VEGAS REVIEW-JOURNAL. The source said that the game is "expected to be played Oct. 8 or Oct. 29." It would follow BYU's game against Arizona at Allegiant Stadium this Saturday, a 24-16 BYU victory that "blew past" the previous attendance mark for a college football game in Nevada "with an announced crowd of 54,541." Arizona brought a "respectable number of fans Saturday," but the "volume of cheers and sea of blue in the stands made it more of a home game for BYU, which accounted for about 80 percent of the crowd." BYU is "playing a big part in the growth of neutral-site games at Allegiant Stadium" (LAS VEGAS REVIEW-JOURNAL, 9/5). In Utah, Dick Harmon noted Allegiant Stadium on Saturday was "nearly packed, most of it with passionate, screaming BYU faithful, who trekked in from all over the country to register the largest college event in Nevada history." BYU is making Las Vegas a "home away from home" (DESERET NEWS, 9/6).

JUST THE BEGINNING: Las Vegas Bowl Exec Dir John Saccenti said that he "expects Arizona-BYU to be only the start for even more marquee college football matchups" at Allegiant Stadium. The REVIEW-JOURNAL's Anderson in a separate piece noted LSU will play USC in '24. Saccenti said, “With Allegiant being open, it’s been a game-changer ... The goal is to have a big blockbuster every year to kick off in Las Vegas.” Saccenti hopes that the Las Vegas Bowl's relationship with the Big Ten, Pac-12 and SEC "eventually leads to landing the College Football Playoff National Championship" (LAS VEGAS REVIEW-JOURNAL, 9/4).

UNLV SEES RENT INCREASE: In Las Vegas, Alan Snel reported UNLV is "expected to spend more than $150,000 per game" during the '21 season to use Allegiant Stadium for its home games. UNLV CMO & VP/Brand Integration Vince Alberta said, “The cost last season was $50K to $150K per game, but we only had a couple thousand fans in attendance because of Covid-19." Snel notes there were "only 2,000 fans allowed" for two of UNLV's three games at Allegiant Stadium in '20. There were "no fans in the third game." For Thursday’s season opener at the stadium against Eastern Washington, UNLV "announced attendance at 21,970" (, 9/6).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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