Capital One Arena's sportsbook covers nearly 20,000 square feet over two floors and has a bar with a standard sports bar feel on the first floorMONUMENTAL SPORTS & ENTERTAINMENT
A recent trip up to DC, where sports betting operations are already running, revealed that the "act of placing a sports bet could not be much simpler," according to Michael Silverman of the BOSTON GLOBE. Within Capital One Arena's walls "sits the first sports book inside a US sports arena or stadium," run by Caesars-William Hill. The space encompasses "nearly 20,000 square feet over two floors, with a spiral staircase into the middle." There is a bar with a "standard sports bar feel to it" on the first floor. Upstairs there is "more seating space, conference rooms, a restaurant with food designed by a Michelin-rated chef, plus another bar and more betting kiosks, with the doors to the arena concourse." Monumental Sports & Entertainment "drove the pioneering deal" with Caesars-William Hill, but it "never touches the betting money." MSE derives its revenue from "rent, food and beverage, media and sponsorship deals, and ticket sales." MSE President of Business Operations and Chief Commerce Officer Jim Van Stone said, “NFL Sundays are going to be phenomenal, hopefully, if we’ll be able to flex games into our arena and maybe broadcast games inside on the jumbo boards so people can sit and watch." Stone envisions "drawing patrons to enjoy brunch from arena seats for Premier League soccer games." Stone added, "We’ve had teams from the NBA and NHL come and visit, and their reaction is, first, that they see this is a game-changing experience. Then they want to see if they can get it legalized in their own home markets" (BOSTON GLOBE, 9/6).