The PGA Tour has “struck a deal with Netflix on an all-new episodic documentary series” that will provide “unprecedented behind-the-scenes access” from players during the ’21-22 season, according to sources cited by Dylan Dethier of GOLF.com. Production on the series is “set to begin early next season.” Vox Media and Box to Box Films, which is behind Netlfix’ acclaimed F1 “Drive to Survive” series, will be involved. The full cast is being finalized, but “several of the Tour’s top players” have agreed to participate. The series would “essentially follow the same model” as “Drive to Survive” in that filming will include “cast members at tournaments, at home and during all the in-between times, showcasing a full behind-the-scenes experience.” If the show can “capture any of the magic of its racing predecessor, it’s a win-win for both the Tour and Netflix.” A source indicated that the show “anticipated that filming won’t begin in earnest until the beginning of 2022, based on limited cast participation in fall events” (GOLF.com, 9/2). GOLFWEEK's Tim Schmitt noted the audience for the show "could be a young one" for the Tour. While much of golf’s TV audience "is older than 35, the recent surge in F1 fans largely came from those between the ages of 16 and 35, many of whom had watched the Netflix series" (GOLFWEEK.com, 9/2).
AIMING FOR SOME TOP STARS: GOLF DIGEST’s Daniel Rapaport cited sources as saying that Tony Finau, Rickie Fowler and Cameron Champ “are among the players highly interested, and that at least one executive from Vox Media is in Atlanta this week hoping to woo the likes of Justin Thomas and Bryson DeChambeau.” A source added that the players “are not being offered cash to participate, but would instead benefit from added exposure” (GOLFDIGEST.com, 9/2).