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NFL to promote "Inspire Change" campaign at end of '21 season

Teams will be guaranteed one home game over the final two weeks to promote social justice causesGETTY IMAGES

The NFL will use Weeks 17 and 18 of the regular season to "promote 'Inspire Change,' the league's social justice campaign," according to Jonathan Jones of CBSSPORTS.com. Much like the Salute to Service and cancer awareness-themed weeks on the NFL calendar, the "Inspire Change" weeks "will give all 32 teams the opportunity to highlight work done in their respective communities by the club and individual players." Over the final two weeks, all 32 clubs "will have at least one home game to promote their team's social justice work with in-stadium PSAs and features during the television broadcast." The "Inspire Change" initiative has been ongoing since '17, but the events of '20 "caused the league to self-reflect and do more for the cause." NFL Senior VP/Social Responsibility Anna Isaacson said, "Everyone throughout the organization had to be accountable for this work and that was the biggest change." The end-zone stencils created for '20 will return this season. "It Takes All of Us" will be in one end zone while teams have the option of putting "End Racism" or "Advance Social Justice" in the other. The helmet decal program continues with some tweaks. Players "will have the option of one of six messages for the back of their helmet: 'End Racism,' 'Stop Hate,' 'It Takes All of Us,' 'Black Lives Matter,' 'Inspire Change' or 'Say Their Stories.'" But players "no longer have the decal option of a person's name who was a victim of systemic racism or police violence" (CBSSPORTS.com, 9/2).

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