People and Pop Culture

Sports marketing vet John Cordova leaving Coca-Cola after 27 years

Coca-Cola Group Dir, Sports Management JOHN CORDOVA is "in his last days" with the company, according to Terry Lefton of SPORTS BUSINESS JOURNAL. Cordova arrived at Coke in '94 as Dir of Business Affairs, after stops at MLB’s exec training program, four years with Miller Brewing and six with the Brewers. He "established an enviable reputation for proficiency, integrity and humility, unique to the industry, much less for someone buying for one of sports’ biggest marketing spenders." Premier Partnerships President & CEO RANDY BERNSTEIN said, "He was always professional, engaging and, of course, he knew the business inside out.” Lefton notes Cordova "isn’t retiring," but is "putting out a shingle, hoping to counsel either properties or brands on sponsorship marketing." Cordova said, “I feel like I’m at a place where I can work on what I want to and with whom I want to work with." Lefton notes Cordova’s last day at Coca-Cola is June 30 (SPORTS BUSINESS JOURNAL, 6/21 issue).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

SBJ Morning Buzzcast: June 29, 2022

BioSteel makes a major move with the NHL, while the USFL looks for additional investors.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

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