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People and Pop Culture

WNBA Hires Nike's Phil Cook To Be League's First CMO

The WNBA hired Nike Senior Dir of Concept & Consumer Go To Market PHIL COOK as the league’s first CMO, where he will develop the league's "distinct brand while driving revenue and engaging fans across social platforms," according to Emmy Liederman of ADWEEK. In his new position, Cook will also "focus on redefining the WNBA as a staple of progressive entertainment and social justice." Cook will "work closely" with NBA CMO KATE JHAVERI to continue to "develop a strong online army of basketball superfans and influencers through consumer analytics and data strategy" (ADWEEK.com, 12/4).

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SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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