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A Q1 report from data measurement firm Conviva showed that the streaming TV industry's year-over-year viewership grew 72% and the rate of consumption growth increased by 49%. The Clemson-Alabama CFP Championship had the highest peak concurrent viewership of any event, 37.6% higher than the Q1 '18 peak event. Super Bowl LIII and NCAA Tournament streaming viewership grew significantly, up 157% and 67% respectively (Conviva).

BECOMING A REGULAR: UFC President Dana White has been "making appearances" on ESPN programs like "SportsCenter" and "Get Up" since the UFC and ESPN reached their multiyear broadcast, digital and social media deal that began in January. White is "on the network hyping UFC's fight shows and UFC programming on ESPN+." He is "appearing so much on ESPN that the sports network should chip in and help pay White's salary" (LVSPORTSBIZ.com, 4/26).

STRONG SCRUM: Australia's National Rugby League is "trumpeting strong growth" across free-to-air and pay platforms in the first seven weeks of the '19 season. The average audience per match on Nine's platforms increased 3% year-over-year for the five capital cities, part of an overall 4% spike in free-to-air viewership. Fox League also has "swelled" its national viewership by 3% year-over-year (SYDNEY MORNING HERALD, 4/30). For more international coverage, see SBD Global.

SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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