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David Feherty Eyeing Slight Revamp To Golf Channel Show

By David Rumsey
Feherty said he is always interested in reaching new parts of the market as a broadcasterNBC SPORTS

The ninth season of NBC golf analyst David Feherty's self-titled interview show on Golf Channel is currently airing, but change may be on the horizon for the program. “We’re at sort of a crossroads, at least I feel we are,” Feherty said. “The show isn’t broken, so I’m not sure that I want to fix it. But I’d like to do one more season to go 10 years and then maybe alter it some way or do something a little different.” He said while he and his Golf Channel team have some ideas on what the show could evolve into, they have not figured anything out for sure yet. “I like the idea of a change,” he said. “Obviously around golf -- it’s always going to be that -- but something a little unusual maybe. … It is going to be different.” Feherty over the years has interviewed a who's who both inside and outside of golf, with guests ranging from all-time greats like Jack Nicklaus and Lee Trevino to celebrities like Larry David and Michael Phelps. Feherty also has talked to four U.S. Presidents -- Bill Clinton, George W. Bush, Barack Obama and Donald Trump.

FOR THE TROOPS: Meanwhile, Golf Channel today is announcing that Feherty will contribute to the net’s coverage of next week’s World Long Drive event held at Fort Jackson in South Carolina. The event for the first time will include a division of U.S. military service members in addition to the usual Open and Women’s Divisions. Feherty will be present at the event, though not necessarily to give thorough analysis. Rather, he will take a deeper dive into the stories of the regular long drive and special service-member competitors. He also will take part in several training exercises with solider recruits, such as obstacle courses, shooting range practice, night infiltration course training and hand grenade training. Feherty believes holding the event at the military base could attract new fans and is excited to create awareness for the many foundations that support members of the military. Feherty originally is from Northern Ireland but has been a U.S. citizen for over a decade and has long been an enthusiastic supporter of U.S. military service members, so much so he co-founded Feherty’s Troops First Foundation in '08.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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