Closing Bell

MLB.TV off to record-setting start this season

By Erik Bacharach

MLB.TV has set several records for streaming through the early part of the ‘22 season. Fans have watched more than 2.8 billion minutes of live games on MLB.TV, the most-watched 40-day period in the history of the platform. Total games watched are up 9% compared to the same period last season, setting another record. Information is based on data from Opening Day on April 7 through games played on Monday. The three most-watched days and three most-watched games ever recorded on MLB.TV have all taken place this season. All told, MLB.TV in ‘22 has had nine of the top 10 most-watched days in its history, and seven of the top 10 most-watched games.

1) Tuesday, April 12
2) Friday, April 8
3) Saturday, April 9
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MLB TV most watched days
1) Red Sox-Yankees Friday, April 8
2) Brewers-Cubs Thursday, April 7
3) Guardians-Royals Thursday, April 7
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MLB TV most watched games

MLB.TV also has seen a spike in the consumption of its companion programming. Viewership for “Big Inning,” which debuted last year and features live look-ins and real time highlights from all 30 clubs, has increased by 653% in minutes watched. In addition, MLB.TV pregame users per game is up 104% and postgame users is up 84%. Usage of the MLB Ballpark App has also spiked, with daily active users increasing by 128% compared to the first 40 days of the ‘19 season, the most recent played with all 30 ballparks at full capacity since Opening Day.

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