Closing Bell

NASCAR, NBCU hit pause on plans for docuseries

By Adam Stern

NASCAR and NBCUniversal have delayed their plans for an unscripted docuseries around the sport, the sanctioning body confirmed to SBJ, but they aim to resume filming in early ’22. Plans were originally announced for there to be an eight-episode docuseries that would be based around this year’s playoffs and debut next year on USA Network. However, with the Delta variant wave, and rising worries from some drivers in recent weeks after an unvaccinated driver had to miss a race due to a close contact getting COVID, sources said the sides decided to halt filming until early next year. Teams and drivers were recently informed of the move, and NASCAR confirmed it to SBJ Friday.

Motorsports series are increasingly eyeing unscripted docuseries amid the increasing popularity of F1’s “Drive to Survive” series on Netflix, which is now filming for its fourth season that will debut next year. IndyCar is also in talks to land such a project, and NASCAR driver Bubba Wallace has been filming this season for a Netflix documentary focused on him specifically.

SBJ I Factor: Miheer Walavalkar

Today’s episode features Miheer Walavalkar, co-founder and CEO of LiveLike, talking with SBJ’s Abe Madkour about growing up in India, his non-traditional path into the sports industry, building a company based on the communal sports experience, and his friendship with legendary NBA Commissioner David Stern. Walavalkar was a member of SBJ’s Forty Under 40 class of 2018.

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.