Rene Ramos is Vice President of Field, Lifestyle & Experiential Marketing at Constellation Brands. His experience covers over 20 years working for the top brewers and the biggest brands in the industry including Anheuser-Busch Inbev, MolsonCoors and now, Constellation Brands.
From the agency side to field marketing to brand marketing to sales management to sports & entertainment, Rene has been involved with beer brands across every consumer touchpoint. In the process, he has also worked across every major market, pro sports league and notable entertainment property in the country.
In 2018, his duties expanded from the company’s beer brands to include wine & spirits based on the success of his disciplined approach to building the company’s regional go-to-market approach and the development of CBI’s sports, music and entertainment strategy within the beer division.
His responsibility now includes brands such as Corona, Modelo, Pacifico, Woodbridge, Meiomi, Kim Crawford, The Prisoner, SVEDKA Vodka and High West Whiskey amongst many others.
With one of the most amazing portfolios in total beverage alcohol he oversees Constellation Brands’ local marketing strategy and sports, music and entertainment platforms working to bring each brand’s proposition to life with consumers through meaningful activation and engagement that truly speaks to consumer lifestyles and passions.
The New Abnormal: Making Sense of a New Sports Marketplace
Moderator: Terry Lefton, Editor-at-Large, Sports Business Journal